5X ROAS, 28% Lower CPA
Scaling Fashion Brand’s ROAS to 5X
Client Overview
Business Name: Maeve
Industry: Fashion (Ethnic Women’s Wear)
Target Audience: Women aged 22+ in metropolitan cities looking for premium, stylish ethnic outfits.
Service Provided
Full Meta Ad Management, E-Commerce Sales & Conversion Ads and Retargeting & Remarketing Ads
Challenge
Maeve, a Bangladesh-based ethnic fashion brand, faced scaling difficulties due to:
❌ Low ROAS – Previous campaigns had a ROAS below 2.5, making profitability difficult.
❌ High acquisition costs – Cost per conversion was too high for sustainable scaling.
❌ Targeting inefficiencies – Ads reached a broad audience but lacked focus on high-intent buyers.
Objectives
– Increase ROAS to at least 5X while reducing acquisition costs.
– Improve audience targeting to reach high-intent shoppers and repeat buyers.
– Leverage video creatives to drive better engagement and conversions.
– Capitalize on seasonal demand spikes like wedding season, Eid, and Valentine’s Day.
Strategy & Execution
To achieve these goals, we launched a multi-layered Meta Ads strategy focused on precise targeting, engaging creatives, and optimized budget allocation.
Phase 1: Smart Audience Targeting
✔️ Targeted women aged 22+ with strong purchasing power.
✔️ Focused on metropolitan areas where demand for premium ethnic wear was high.
✔️ Used interest-based targeting to reach fashion enthusiasts, engaged shoppers, and online buyers interested in ethnic wear.
Phase 2: High-Impact Video Ad Creatives
✔️ Video-first approach – Models styled Maeve’s outfits for festive occasions and elegant outings.
✔️ Compelling hooks – Highlighted outfit details and exclusivity with engaging captions.
✔️ Seasonal campaigns – Focused on peak shopping periods (weddings, Eid, Valentine’s Day) to drive urgency.
Phase 3: Budget Optimization & Retargeting
✔️ Split budget evenly between Facebook & Instagram, scaling the better-performing platform after testing.
✔️ Retargeted potential buyers who interacted with the brand but hadn’t purchased.
✔️ Re-engaged existing customers to boost repeat purchases.
✔️ Used Meta’s AI-driven audience segmentation for optimal ad delivery and cost efficiency.
Results & Performance Metrics
Our strategic ad optimization resulted in major performance improvements:
– ROAS: 5.5X (compared to their previous ROAS of 2.5X).
– CTR: 1.8% (50% higher than the industry average of 1.2%).
– CPA: $5.70 (28.75% lower than the industry average of $8).
– Cost per Message: $0.05 (50% lower than the industry average of $0.10).
✔️ Fashion-focused video ads significantly outperformed static creatives.
Key Takeaways & Conclusion
– Precision audience targeting is crucial for sustainable ROAS growth.
– Video ads drive higher engagement & conversions in the fashion industry.
– Seasonal marketing spikes (weddings, Eid, festive sales) generate the highest ROAS & conversions.
– Budget distribution & AI-driven retargeting maximize ad efficiency.