3X More Sales, 3X More Growth
Ad Strategy That Turned Poster’s Den into a Sales Powerhouse
Client Overview
Business Name: Poster’s Den
Industry: Personalized Gifting
Target Audience: Young adults (18-35) looking for customized gifts such as Star Maps, Spotify Plaques, Street Maps, and Zodiac Maps.
Services Provided
Ads Audit & Troubleshooting, Full Meta Ad Management and Retargeting & Remarketing Ads
Challenge
When Poster’s Den started, they faced the following key obstacles:
❌ Low conversions – Averaging only 30-40 sales per month.
❌ Struggling to reach the right audience – High website visits but low purchases.
❌ Lack of brand awareness – The emotional and aesthetic appeal of the gifts wasn’t widely recognized.
Objectives
- Increase brand awareness and educate customers on the sentimental value of personalized gifts.
- Improve conversions by reaching the right audience.
- Scale sales from 30-40 orders/month to at least 120+ per month.
- Optimize ad spend to maximize ROI with Meta's advanced audience targeting.
Strategy & Execution
To achieve these objectives, we developed a multi-phase Meta Ads strategy focusing on audience segmentation, compelling creatives, and budget allocation.
Phase 1: Precision Audience Targeting
✔️ Targeted major metropolitan cities with high demand for premium gifting.
✔️ Focused on young adults (18-35) who actively purchase unique gifts.
✔️ Prioritized Instagram-heavy users, given the visual appeal of the products.
✔️ Used retargeting audiences to re-engage previous visitors and cart abandoners.
Phase 2: Engaging Ad Creatives & Messaging
✔️ Emotional storytelling: Ads highlighted real customers sharing heartfelt gifting moments.
✔️ Product-in-action visuals: Showcased Spotify Plaques, Star Maps, and Personalized Gifts in different life scenarios.
✔️ Seasonal Campaigns: Optimized ads for key events (Valentine’s Day, Weddings, Anniversaries).
Phase 3: Smart Budget Allocation & Retargeting
✔️ Higher ad spend for Instagram placements where engagement was strongest.
✔️ Used Meta’s Advantage+ Audience for efficient, automated retargeting.
✔️ Implemented lookalike audiences based on past buyers.
Results & Performance Metrics
Our data-driven campaign significantly outperformed industry benchmarks:
- Sales Growth: Increased from 30-40 to 120+ sales/month, peaking at 250+ in peak months.
- Return on Ad Spend (ROAS): 5X (2X higher than the industry average of 2.5X).
- Click-Through Rate (CTR): 2.2% (40% higher than the industry average of 1.57%).
- Cost Per Acquisition (CPA): $1.20 (far below the gift industry average of $37).
- Cost per Message: $0.10, indicating high audience engagement and strong purchase intent.
Key Takeaways & Conclusion
- The right audience & timing are critical for maximizing conversions.
- Emotional, story-driven ads perform best for the gifting industry.
- Seasonal ad pushes (Valentine’s, weddings, anniversaries) drive the highest ROI.
- Instagram is a key platform for high-engagement, visual-based products.